Saudi Arabia's Crown Prince Mohammad bin Salman (often referred to as MBS) is currently touring major world cities, London included. In this video Joe Hepworth from British Centres for Business Dubai talks about Saudi's program of reforms and how it affects business' looking to capitalise, not least in the area of entertainment. The BCB is a business-to-business professional services company established with the mandate to provide operational support and market entry services in the UAE to British companies. BCB works alongside the British government to deliver on-demand trade services, providing practical assistance, guidance and orientation for UK exporters.